Not everyone can afford to test continuously, yet this is the only way to get good results with Facebook Ads.
So what could be better than taking advantage of all the tests carried out by an agency (J7 Media) that manages a $50 million annual budget on the platform?
It's simple: we pay to test and learn, and you get all the results!
The idea is to limit the risks involved in your own tests later on.
When an agency spends so much and has been in business for so long, it implements a replicable process using frameworks.
These are analysis and action plans based on the results obtained.
It's a way to make Facebook Ads easy and replicate them across all the accounts you might encounter as a media buyer.
In the Academy, you will learn these methods and, by extension, the automatic responses you need to have regarding the analysis, optimization, and scaling of advertising campaigns.
One of the biggest problems media buyers face is feeling alone when dealing with their results or the challenges they encounter.
At J7 Academy, you will find many resources to confirm your ideas or get an outside opinion on your situation (and make better decisions as a result), such as our Slack space.
This is generally one of the aspects most appreciated by our members, as it allows them to verify the logic of their approach.
We literally offer you what we use internally to keep our own Media Buyers up to date!
Getting started with Facebook Ads can be complicated. That's why we've created two comprehensive sections that teach you what Facebook Ads are all about.
Next, we explain how to create a Business Manager account and a Facebook Ads account.
Finally, we show you how to launch your first campaign and analyze it.
Created in 2021, PACTO continues to support us year after year for the best!
This section will explain the importance of understanding a campaign based on these five pillars and, therefore, identifying any issues that need to be optimized.
Following this, we will give you examples of optimizations to implement in order to maintain good results.
THE ultimate course on Facebook Ads for creatives, taught by a Media Buyer with dual certification from Meta... who is also the Creative Director at J7 Media!
You'll learn all the tips you need to brainstorm and create Facebook Ads.
A must for the next section to come...
Testing has never been easier with our comprehensive framework!
We explain how we handle any Facebook Ads account and how we bring it to the highest level of spending (with the results to match).
At the same time, we give you our framework for rapid account analysis to anticipate any cost increases.
What sets a typical media buyer apart from a growth partner is their ability to interpret figures outside of Facebook Ads.
Namely, all the important metrics that an advertiser needs to know and master in order to calculate their Facebook Ads budget and costs!
Follow the PROFIT X course, which will explain how to achieve the highest level of profitability on Facebook Ads based on your type of business.
J7 Media charges advertisers several thousand dollars to audit their Facebook Ads accounts and provide them with a comprehensive strategy to implement immediately.
Discover this analysis and strategy method!
J7 Media would not have been successful without a solid account management foundation. That is to say, the relationship between the advertiser and the J7 team.
That's why we invite you to delve into the very heart of customer relations by discovering the standards that J7 Media strives to apply in this area.
We will go further into corporate finance to help account managers challenge their clients on many aspects (budget, objectives, cost limits), so that you are not just a strategist, but a trusted advisor!
The advertiser chooses J7 Media for its advertising management... but how does the integration process work?
We reveal our onboarding and initial meeting methodology, so that the satisfaction of the first few moments doesn't come to an abrupt end in the first week.
This is crucial to avoid any unfortunate departures from your agency!
It's not enough to get good results when you're an agency. You also need to:
give your client a positive perception of these results
show that the team is present and proactive in managing the account
This inevitably requires good reporting systems. We'll show you everything!
Most of an account manager's time is spent managing customer relationships.
In this section, which is full of real-life examples, we explain J7's communication principles and how we manage customer relationships.
We also explain how to address points of friction before they become real issues!
Every month, we organize two group meetings to address two recurring issues.
To answer that question, we have What's Working Now? Its promise is simple: to share with you the agency's best Facebook Ads campaigns from the last 30 days.
Creatives, offers, settings, strategies... With this workshop, you'll get a flood of concrete ideas that you can copy and paste into your account.
Analyze an account? We can take one of our members' accounts and break it down for you live.
Find a strategy? Together, we'll list everything that can be done on Facebook Ads at this level.
That's the principle behind our Office Hours: a 100% interactive session focused on specific needs, where we answer your questions with our expertise and real-life examples.
These two workshops (with replays) allow you to stay up to date, sharp, and always at the highest level.
We make it a point of honor to add or update a course every month. But for those who are curious, here is the list of courses available right now.
“Scaling while maintaining a healthy margin: that's why I joined the Academy.”
“...which enabled the restructuring of e-commerce businesses”
“The training materials are also exceptional.”
“Several answers to my questions about scaling”
“While searching the Internet, I couldn't find this anywhere else.”
“The progress has been remarkable!”
“We're going to look at some customer cases they've been able to resolve.”
“I really appreciate the advice given on the shared Slack channel.”
“No matter what level we're at, we can only get better.”
“It really gets to the point and is results-oriented!”
“It's only been a month, and it's already given me so much.”
“It's the best decision I've ever made in my life.”
J7 Academy is not just a training course, but a continuous refresher course in Facebook Ads. As such, this service is offered on a monthly subscription basis with a minimum of three months and at a cost of CAD$400/month, or approximately €250*.
This single package includes all courses (including future ones), workshops, and access to the Slack space for discussion.
*May vary depending on the exchange rate.
