Having supported numerous lead generation businesses across Europe and North America, we have mapped every step needed to achieve lasting success with Facebook Ads. To show exactly what sets us apart, here’s a real case study: Over two years, this client doubled their Facebook Ads budget to $700,000.
Before this recent growth, the strategy was to offer leads a free guide outlining typical costs for home renovation projects, such as tiling, painting, and more.
We used Meta’s standard “Lead” objective: as soon as someone submitted a form, Meta considered the task complete.
Result: A high volume of leads.
Problem: Most were low-quality leads. Meta was only targeting people likely to fill out a form, not necessarily serious clients.
Solution: Switch to a conversion objective that only triggers when a user actually creates an account on the platform.
The guide became a starting point, not an end in itself.
Result: Lead quality increased immediately, and it became possible to scale budgets without harming performance.
As the budget grew, another limitation became clear: the offer was too general.
We had a single message: “Renovate your home.”
Too vague for Facebook Ads.
New approach: Break the offer into segments by room – kitchen, bathroom, roofing, and so on.
Each ad became more specific: “Renovate your kitchen” is much more impactful than “Renovate your home.”
We then set up multiple personalized funnels using Typeform. For example: Want to renovate your roof? Take our quiz to receive three free quotes for your project.
Results:
The number of active campaigns doubled (from 10 to over 20)
Better control and less dependence on a single campaign
Facebook Ads budgets could be increased more safely and sustainably
This analysis gave us a clear competitive advantage by showing exactly when to invest, even before the peak in demand.
This case study highlights the realities of running a lead generation business with Facebook Ads:
If your situation is similar to this advertiser’s – even in the infopreneurship sector – J7 Media can truly help.
We invite you to take the first step and request a personalized assessment of your Facebook Ads account.
Our Facebook Ads case studies for lead generation illustrate our performance-driven approach. Find out what our own clients have to say.
No, J7 Media also offers Google Ads, email marketing, tracking, content creation, sales funnels, and much more!
We accept advertisers who are able to invest $1,000 (or €) per day on Meta.
Mainly e-commerce businesses, followed by lead generation companies, and finally coaches.
We always start with an audit to assess your situation and propose a strategy accordingly.
Yes. You have a team of around 5 to 6 people dedicated to your company: senior strategic and artistic directors, accompanied by their teams.
We follow a clear 5-step process to start an effective and aligned collaboration:
