The Pixel is dead… long live the Conversion API?
In this episode of No Pay No Play, we clearly explain how Meta tracks your sales — and why tracking has become a critical issue for your ad performance.
You’ll learn:
- What the Conversion API (CAPI) is in simple terms
- Why it has become essential since iOS14
- How to intelligently combine it with the Pixel
- How to know if you’ve properly installed CAPI
- Mistakes to avoid on Shopify, GTM, etc.
Whether you’re an advertiser or a media buyer, this episode is a must-listen to understand how Meta attributes your conversions today.
NOTE:
👉 Agency: https://www.j7media.com/fr
🎓 Training: https://j7academie.com/
📬 Newsletter: https://j7media.com/escouade
