Which campaign objective should you choose on Facebook Ads?
If you're just getting started with Meta Ads, you've probably wondered which advertising objective to choose from the options available on the platform: traffic, conversions, leads, engagement, video, catalog… The right answer depends on your business model, your tracking setup, and your actual goal.
In this episode of No Pay No Play, we review all the campaign objectives available on Facebook Ads. You’ll learn:
– What each objective is for and how Meta uses them to qualify your audience;
– Common mistakes to avoid when launching your first campaigns;
– Specific recommendations depending on whether you're in e-commerce, infoproducts, or lead generation;
– Why some objectives like “awareness” or “traffic” are often counterproductive;
– And finally, which objectives we actually use at J7 Media.
An essential guide to build a solid foundation and avoid wasting your budget on early tests.
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