In this episode of No Pay No Play, Antoine talks about the story of an advertising account that grew spectacularly in just a few months.
He explains how they set up an Evergreen campaign and tested different hooks, headlines and creatives to find what worked best.
They also used Dynamic Creatives to optimize their ads. Thanks to these strategies, the advertising account was able to scale and maintain an acceptable cost per lead.
Antoine stresses the importance of calculating the cost per lead and eliminating what's not working to ensure profitability.
Enjoy!
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