In this episode we welcome Alexis Hernandes, Media Buyer at J7 Media.
Alexis presents an IM-PE-CCABLE case study about an AB test he carried out on Facebook Ads.
It all starts with a Tripwire, a sales funnel that allows you to sell a product/service that would be difficult to sell in its entirety in parts.
The idea is to start with a low-price offer (€100) and then follow up with an upsell offer to top it off.
This sales funnel is PERFECT for infopreneurs and Alexis explains how he conducted a simple AB test that taught him a valuable lesson about tripwires.
It's sure to improve your own results if you're planning to launch one!
Enjoy!
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