In this episode, Antoine outlines the 6 rules to follow when taking over a Facebook Ads account.
He explains the importance of taking all the advertiser's marketing and customer knowledge, defining what has worked in the past, understanding the account's maturity, implementing a takeover strategy, continuing with what works and never stopping what works.
Antoine also recommends using the ads reporting tool and taking courses on the J7 Academy to improve your skills.
Enjoy!
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