In this episode, Antoine Dalmas explains the 5 mistakes he most frequently encounters on Facebook Ads accounts when auditing clients' accounts.
Thanks to this episode, you'll learn how to:
Avoid Common Pitfalls: Discover the common mistakes that can sabotage your campaigns and learn how to avoid them, increasing the effectiveness and profitability of your advertising efforts.
Optimize Your Conversion Tracking: Understand the importance of the Conversion API for accurate tracking, and how its absence can skew your data and affect campaign optimization.
Improve your budget strategy: Antoine illustrates the impact of a well-tuned budget on the scaling potential of your campaigns, a crucial lesson for those seeking to increase their advertising investment without squandering their resources.
Utilize two key insights: Effective use of the conversion API for better campaign attribution and optimization; Strategic budget management in alignment with your cost per acquisition to avoid limited learning phases and maximize ROI.
Enjoy!
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