Jimmy Sévigny is a Quebec sports coach and influencer who has more than 330,000 followers on Facebook and Instagram. He offers many services to his community, such as food supplements, as well as Mega Workout training throughout the province!
In order to successfully launch his new online platform, Aktivation, Jimmy called on J7 Media to plan a Facebook acquisition campaign.
Here's how we proceeded.
Our first operation was to warm Jimmy's audience to the platform with a lead opt-in contest. After registration, we proposed the first offer for the Aktivation platform.
Once the contest ended, we successively launched our first two acquisition and retargeting campaigns. From the start, we produced a very significant number of advertisements to avoid Ad Fatigue and always take full advantage of what Facebook has to offer.
Ten days later, we launched the first retargeting promotion.
We then announced a price hike for the end of the month. The goal was to convert our audiences to the fullest extent. For this, we ran ads for the whole week, the weekend, and the last day leading up to the price increase.
We follow a clear 5-step process to start an effective and aligned collaboration:
