Established in 2018, La Clinique Virtuelle is a Quebec business that offers professional psychosocial support services as well as a variety of clinical products intended for the general public. Among the most popular products are weighted blankets and online training about stress and anxiety management.
In August 2019, to accelerate its growth, La Clinique Virtuelle decided to partner with J7 Media in the goal of increasing sales and taking their first steps toward online advertising.
The young company’s sales have skyrocketed since they started collaborating with the team of experts at J7 Media, going from 0 to 300 K per month in just 1 year.
Client
Industry
Headquarters
Objectives
Challenges
Our Initial Assessment
No history of Facebook advertising when we first started collaborating.
No Pixel or tracking, therefore no recorded data to be used to create potential audiences.
Offer and product with high potential.
Our Objectives
Find a winning advertising strategy for La Clinique Virtuelle's products, which often have very specific delivery dates.
Increase purchases of their flagship product: weighted blankets.
Maintain a ROAS above 5.
Our Strategy
Create and spread product awareness on cold traffic
Diversify and acquire relevant audiences for La Clinique Virtuelle
Maintain a constant revenue stream and ROAS above 5
Diversify offers and retain a high shopping cart value
Contest Creation
The contests contributed to accelerated brand awareness amongst targeted audiences, all the while generating engagement and, more importantly, sales.
Setting Up a Presale
The implementation of pre-sale campaigns with exclusive offers allowed La Clinique Virtuelle to generate ongoing sales, even while awaiting stock arrival at the warehouse in Quebec.
Flash Sales & Bundles
Diversifying promotions and combining different products at exclusive prices for a very limited period of time allowed La Clinique Virtuelle to offer higher value-added offers while increasing the average shopping cart size. This allows them to maintain an average monthly ROAS between 5 and 8.
Dragon’s Den Promotional Event
The company's television appearance on the set of “Dans l'œil du Dragon”, combined with extensive advertising coverage [ads, landing page, abandoned cart email sequence] based on retargeting, saw La Clinique Virtuelle’s sales explode to more than $234,000 in just 48 hours.
A few days later, the company was out of stock.
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Growth in monthly turnover after 1 year of collaboration.
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The business has generated an average ROAS of 6.58 in Facebook advertising in the last year.
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La Clinique Virtuelle has an average conversion rate of 8.21% on its website.
Become client
Work with us
We follow a clear 5-step process to start an effective and aligned collaboration:
