Today we're joined by Facebook Ads expert Justine Gagné, Account Director at J7 Media. Justine is fortunate enough to be managing the acquisition of one of the agency's most important clients, and it's not an e-commerce site... but an event organizer!
We see very little content for this kind of business, and it's time to do something about it. That's why Justine shares her best practices in the field and answers the following questions:
- How do you manage and sell an event via Facebook Ads?
- How do you manage dozens of Facebook Ads campaigns and why so many?
- How do you allocate your Facebook Ads budget for acquisition and events over the course of the year?
- Is there an advertising message strategy that differs from region to region/geographic market to market?
- What's the right lead acquisition strategy for events?
- How do you immediately re-launch your former buyers for the next edition of the event?
Justine finishes by giving us the essential rules for Facebook Ads and event marketing.
In short, an episode you must listen to if you're in the events industry!
Enjoy!
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