Getting started with Facebook Ads can seem extremely difficult at first, which is why, in a series of two episodes (Social Selling for Part 1), we're offering you a wealth of advice on how to take the plunge.
In this second part, we take a closer look at the execution of your Facebook Ads campaign, with many tips on what we call “Parameters", i.e. how you launch your campaign.
Examples:
Always choose the final conversion objective, the one that really serves you. Use an automatic bidding system that initially favors volume. Apply a simple structure to your account so as not to spread your Facebook Ads budget too thinly.
The list goes on, but this is just the first pillar of what we call PACSO: our optimization method. The great thing about the Parameters step is that it's easy to understand and easy to implement! You should quickly see an improvement in your ads thanks to this pillar alone.
Enjoy!
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