How well does the Cost Cap work on Facebook Ads?
This is an extremely interesting and promising setting (on paper), as it allows you to spend without ever exceeding your target cost per acquisition.
Let's say you want to sell without exceeding a cost-per-purchase of €35, it's perfectly possible to ask Facebook Ads to do so.
Now the question is: does it really work?
To answer this question, we welcome Nam Nguyen, Senior Account Manager at J7 Media.
Nam tells us about the last time he used cost cap, what it achieved and, most importantly, his tips for repeating the feat on your own.
Enjoy!
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