In this episode of No Pay No Play, Antoine Dalmas explains the number one Facebook Ads rule: never cut an ad that works.
He recommends launching a new campaign to test new ads rather than cutting an ad that is performing well.
Antoine stresses the importance of finding the best-performing elements from the get-go and not cutting an ad that is producing good results because you never know what you're going to find.
Antoine also gives advice on optimising ads and relaunching ads that were cut.
WHAT TO RETAIN
- Never cut an ad that works well.
- Launch a new campaign to test new ads
- Find the best elements right from the start and don't cut an advert that is performing well
- Optimise ads and relaunch those that have been cut
Enjoy!
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