In this episode, Antoine Dalmas explains the various campaigns you need to launch when advertising an e-commerce business on Facebook Ads.
He begins by explaining the Evergreen campaign, which is the most basic campaign to launch first.
He then discusses the Test Campaign, which involves isolating variables to optimize what's already working.
Third, the Shopping Advantage Plus campaign allows you to increase your budget and accelerate results.
Finally, he mentions the Catalogue Ads campaign, which works well for retargeting and solves inventory problems.
Enjoy!
----------------------
NOTE:
-----------------------
Listen on:
