In this episode, Antoine shares 6 key rules to follow when taking over a Facebook Ads account. He explains the importance of gathering all marketing and customer knowledge from the advertiser, identifying what has worked in the past, understanding the account's maturity, setting up a recovery strategy, leveraging what works, and never stopping what is working.
Antoine also recommends using the ads reporting tool and taking courses at the J7 Academy to improve your skills in account recovery.
Enjoy!
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