To learn more about Hellodarwin: https://go.hellodarwin.com/hypercroissance
In this episode of the Hypergrowth podcast, Antoine Gagné and Jonathan Léveillé discuss the launch of Antoine's new project, Histoire de Foot, a podcast focused on soccer. Antoine explains that it is a passion project, linked to his desire to re-enter the world of soccer through a format he knows well—podcasting. He shares the reasons behind the project, particularly the desire to offer different content with a more refined video approach, drawing on sports archives and interviews with athletes in their natural environments.
Antoine also reflects on the podcast's launch strategy, which included the creation of 20 pre-recorded episodes and a grand contest offering a ticket to a FC Barcelona match. This launch campaign was supported by an advertising budget, but Antoine admits that the email collection results fell short of his expectations. However, the organic reach of the content on social media, particularly Instagram, far exceeded his predictions, reaching hundreds of thousands of people in just a few days.
Finally, Jonathan and Antoine discuss the podcast's promising results on YouTube, a platform that Antoine believes offers great discoverability potential thanks to its algorithm. He shares his thoughts on the importance of video quality for success on YouTube and expresses satisfaction with the podcast's initial performance, while contemplating areas for improvement in the coming months.
To learn more about Histoires de Foot, here is the "Linktree": linktr.ee/histoiresdefootpodcast
To connect with me on LinkedIn: https://www.linkedin.com/in/antoine-gagn%C3%A9-69a94366/
To learn more about Openmind: https://www.openmindt.com/
Our Social Scaling podcast: https://www.j7media.com/fr/social-selling
Our Commerce Élite podcast: https://www.purecommerce.co/fr/podcast-commerce-elite
Our No Pay No Play podcast: https://podcasts.apple.com/es/podcast/facebook-ads-on-parle-de-g%C3%A9n%C3%A9ration-de-leads/id1447812708?i=1000607648614
The Pivot Podcast: https://www.dev2ceo.com/podcast
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