Insurance for Children is the leading Canadian financial planning company for children.
Before meeting us, they worked with an advertising agency that offered them no creative solution to lower the acquisition cost of their Child Plan product. They were constantly investing in Facebook ads that failed to generate results, and this pattern couldn’t continue.
Creation of a dedicated sales page to ensure better flexibility for our tests.
We created conversion campaigns with a view to providing better results and ensuring a more efficient investment of their budget.
Creation of numerous video ads to generate new retargeting sources (e.g. 50% view of the video), as well as sources to create Lookalike audiences.
Deployment of a visual advertising identity throughout the acquisition tunnel to achieve a stronger impact.
We follow a clear 5-step process to start an effective and aligned collaboration:
